Structured Sales. Predictable Growth.
Is your dealer network selling, or just signed up?
Build the right dealer network. Activate partners. Improve sales coverage. It starts with a fixed-scope health check of the network you already have.
Does your channel look like this?
A few dealers bring in most of the orders.
Many dealers haven’t ordered in months.
Schemes run, but nobody knows if they work.
Whole districts have no one selling for you.
Where your channel usually breaks
Three stages. Start with the first.
For existing networks, start with the Dealer Network Health Check. Activation follows its findings, while new-territory expansion can also be scoped separately.
Diagnose
- Dealer Network Health Check, 2–3 weeks
- Sort dealers into active, slipping and dormant
- Map territory gaps, schemes and available secondary sales data
Activate
- Reactivate dormant dealers
- Set monthly dealer targets
- Start a dealer review rhythm
Expand
- Choose priority new territories
- Find and assess suitable partners
- Plan partner appointment and onboarding
See your whole network on one page
We analyse dealer purchase activity, territory coverage and any secondary sales or stock data you have, and clearly mark what is confirmed and what is a gap.
| Dealer | Territory | Last order | Status |
|---|---|---|---|
| Rajkot | 118 days | Dormant | |
| Surat | 64 days | Slipping | |
| Vadodara | 132 days | Dormant | |
| Bhavnagar | 51 days | Slipping | |
| Mehsana | 97 days | Dormant | |
| Up to 20 in total, each with a reason and next step | |||
What the health check gives you
Dealer groups
Every dealer sorted active, slipping or dormant.
Coverage map
Where you sell, and where nobody does.
Scheme performance review
Which schemes drive orders and which don’t.
Priority action plan
Up to 20 dealers to act on first, and how.
Built for channel-led businesses
Built by someone who has grown networks on the ground
MBA in Marketing, and General Management Programme at ISB Hyderabad
Start with a fixed scope
Dealer Network Health Check
- One region or territory, one product category
- Up to 100 dealers
- Up to 12 months of order records
- Active, slipping and dormant groups
- Review of current schemes from available records
- One management review and a 30-day action plan
- Field visits or reactivating dealers for you
- New territory entry, scoped separately
Price assumes dealer-wise order records are available. Larger networks are scoped separately.
Fixed price, 2–3 weeks
Quoted after the health check
Standalone or follow-on expansion engagement
Selling direct to business buyers instead? See the Target Account Blueprint, Quotation-to-Order Sprint or Sales Pipeline Visibility.
Common questions
Do we need dealer-wise sales data?
Yes, ideally dealer-level order history. Where records are incomplete, we point out the gaps before agreeing the scope.
Does the health check include secondary sales?
Where distributor or dealer sell-through and stock data exists, we use it. We don’t assume your billing to dealers equals what they sell.
Will you reactivate dealers for us?
No. Stage 1 gives you the action plan. Field execution can be scoped separately.
How do you decide a dealer is dormant?
We agree the thresholds with you based on your normal order cycle. Seasonal products are judged differently.
Do you guarantee higher dealer sales?
No. We find performance gaps and prioritise actions. Results depend on market conditions and how the plan is carried out.
We want to enter a new territory. Can you help?
Yes. Territory mapping, distributor discovery and an expansion plan are scoped separately from the health check.